Links help to drive traffic to your website or blog. Without traffic, your website is useless. One of the best strategies for getting traffic is using links. Understanding link building is a valuable skill of any business owner.
What is link building? A short description is the process of building inbound links to your website or blog. We will discuss various ways to create these links. This is a process that will help you optimize your website and move you site up in search engine rankings.
What are some advantages of link building?
Links will help you gain traffic to your website and increased traffic will equate to increased sales.
When you have high quality incoming links, your site is viewed as a valuable resource.
Link building will help create awareness about your product or service.
You will gain wider exposure for your website which will help with better indexing by the search engines.
So what are some ways you can build your income links?
Article writing is a great way to build your links. Not only are you showing your expertise in your field, you are also gaining a link to your site in the resource box. The article will pre-sell the visitors to your site as they read your material.
Look for blogs in your target market. As you are reading, look for ways you could contribute to the blog. Start the conversation with the owner of the blog by commenting on what they posting. Writers of blogs are always looking for good content. After you have monitored the blog for a while, you will want to introduce yourself the blog owner. Give them a brief description of your credentials and describe your area of knowledge. Offer to do an “interview” for their blog. Have them send you a few questions on a topic related to their theme. You can then answer these questions in a blog post. At the end of the post, you will add a link to your website.
Are you a member of professional groups, the local Chamber of Commerce or a service organization? Many of these organizations have a place on their website where they list their members with links to their websites. Make sure that you are listed and the link is correct. Don’t overlook local sites that will allow you to list your website with a link. In my area, we have two local sites that promote local businesses free of charge. Doing an internet search will help you locate these sites.
Don’t forget your social media profiles. Check your profile on any site in which you are participating and make sure you have a link to your website. Most sites will allow you to have more than one link so you will be able to add your website and your blog.
Participate in forums in your target market. There is a forum for almost any topic. Get involved in the conversation. When you create your forum signature, you can add a link to your website. Each time you comment on an ongoing thread or conversation, you link will be displayed.
Make sure you have an account on all of the major search engines such as Google Places, Yahoo Business, Bing etc. When you set up your account, you will be asked for the link to your website. Don’t overlook other search sites that are frequently used by your prospects to find you such as the Yellow Pages website, Yelp and Local.com.
To know more about Local Link Building and please visit our website.